Hi, my name is Ashley Hay.
A passionate market researcher with the goal to uncover data driven insights and drive business impact. Currently I’m doing research @ APCO Worldwide an advisory and advocacy firm
Welcome to my portfolio…….
Shaping Authentic DEI Messaging for a Global Tech Company
A leading tech company needed to develop an authentic Diversity, Equity, and Inclusion (DEI) narrative that would resonate with underrepresented U.S. communities. (Qualitative study)
Tracking Global Reputation for a Leading Pharmaceutical Company
A global pharmaceutical company was seeking to strengthen its corporate reputation across diverse markets. (Quantitative study)
Connecting airport restaurants with traveler
Exploring how can we improve the
airport experience (AX) for travelers (UX study)
hayashley.com 