The Challenge
How can we improve the airport experience (AX) for travelers
Grabbing a bite to eat before your flight isn’t always an easy option. Lines can be long, time is short for a full meal, and food options are limited surrounding your gate. Moreover, U.S. airlines do not provide free meals on domestic flights and flight meals are either expensive or not tasty. This airport apps is looking to provide some satisfaction for your stomach and convenience for your schedule.
Runway reinvents the way travelers order food before “take off”. Allowing travelers to conveniently order food of their choice from anywhere inside the airport, even across terminals, and have it delivered right to their gate or lounge.
Who are our target users
The persona was useful for creating screener questions to ensure that I was reaching the right participants.
Let’s test
this concept first
For this concept testing I sought out to evaluate this concept, establish the highest potential customers and determine whether the audience will accept this idea or product or not.
I conducted a single concept test survey where I focused on framing up the conversation through screener questions such as
- “Do you purchase food from airport restaurants?”
- “Have you used food delivery services before?”
- “What do you like or dislike about the product you currently use?”.
Secondary Research
Getting to know the competition
customer reviews, cost, demographics, usability features and more
Prototypes
Connecting with traveler – I started with some low Fidelity wireframes.
Interaction design
Delighters features
Next to improve the interaction of the app. I started to explore different ways to navigate the app with the thumb-driven design of the sort/filter function.
In order to do this, I first did the 10 + 10 Brainstorming Exercise. I sketched 10 different design concepts for the sort/filter menu for the Runway app. This design is based on a thumb-driven design.
Then, out of the 10 designs I narrowed it down to one design. Showing more detail of the interaction. This spinning motion of the “wheel” can be controlled by your thumb.
Future add-on features
- Restaurant Preference Generator: help users that are undecided of what they have a taste for OR are at an unfamiliar airport and need to know their options quickly
- New payment options: Purchase food with frequent flyer points
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